Why Email Marketing is SO Important!
First, let's look at a few facts! Your most efficient way to reach YOUR audience - all of it, not just those fans some ever-changing social media algorithms determine - is through email marketing. WHY? Because you own your list! You do no need to worry about keeping up with what type of messages are being delivered, or that you have enough engagement to warrant your message being delivered to a slightly higher percent of your audience, and you do not need to PAY for each message to be boosted or advertised to reach your audience.
You create your email and send it directly to the inbox of YOUR subscribers.
Sounds easy, right? Yes and no. I have ALWAYS believed in permission based email marketing, only reaching out to those who WANT to receive my messaging. However, it is now more important THAN EVER to obtain consent.
To do that, your prospects need to have a good reason to want to signup to receive your email marketing newsletters. We can help you with this!! Just click the button below to get started.
Learn these strategies and you'll be a #SmallBizWiz!
Are you ready?
And once you become a subsriber, we have a special offer for you!
Just getting started or looking to launch new services? Make sure your message is clear!
It's important that your clients understand your passion and ability to help them achieve their dreams.
Be recongnized as an industry expert, a 'go to' trusted resource. Increase awareness of your speaking availability.
HAVING SUBSCRIBERS WHO RELATE TO YOU AS A PERSON, WHO RESPECT AND TRUST YOU, AND WHO HAVE A NEED YOU CAN FILL.
That's right - it's that simple. I'm talking about growing your list with individuals who are open to a two-way conversation, who are interested in who you are and what you have to offer, who you can engage with, and ultimately, who you can help be more successful in life and/or their business.
YES! I WANT YOUR FREE LIST GROWTH STRATEGY CHECKLIST! I WANT TO BE A #SMALLBIZWIZ!In the Not Too Distant Past
Once upon a time, you could market to, engage with and simply update most of your Facebook fans simply by posting an update to your business Facebook page. It was easy and quite a few of your fans even took the time to engage with your post! And... other than your time, it was FREE!
Seems like a long time ago! We all know that in order to reach any significant portion of your Facebook audience now, you need to pay-to-play, just to even get your message to the audience base YOU built over time. Have you noticed that the cost to reach your own fans, let alone new prospects, is ever-increasing?
If we want to take this story one step further, let's remember that you do not own the platform. Platforms come and go, and all your hard work building your audience is gone along with a platform... remember Myspace?
Don't get me wrong, I 100% support engagement through social media. We even offer it as a service to our clients. Let's just not put all our efforts there and forget about the importance and impact of email marketing.
PS: Did I mention Email Marketing also has the highest ROI? At $38 ROI per $1 spent, Email Marketing should be at the top of your list! And that's just one reason discussed in this article by Constant Contact's 10 Eye-Opening Email Marketing Stats You Need to Know.
"Simone G of The Small Biz Shop helped me hone my messaging in my email marketing, resulting in 3 new conversations last month!"
"As newbies to Constant Contact, we found the instruction and advice of Linda at The Small Biz Shop to be invaluable. We were shown tricks and tips that made our foray into this new type of advertising a creative and fun journey. We would recommend The Small Biz Shop to anyone looking for a positive environment in which to gain critical insight on how to reach your potential customers, build a relationship, and generate return business."
"The Innovative Email Marketing & Social Media workshop was a great way to understand just how many ways email marketing can be used. It really helped me see how email marketing, branding and other platforms will help me promote my business. I would definitely recommend it. Simone G is a great resource, and I canβt wait to have her help me find more ways to promote my business."
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