Why Email Marketing Will Continue to be Relevant

Once upon a time, in the not too distant past, you could market to, engage with and simply update most of your Facebook fans simply by posting an update to your business Facebook page. It was easy and quite a few of your fans even took the time to engage with your post! And... other than your time, it was FREE! 

Seems like a long time ago! We all know that in order to reach any significant portion of your Facebook audience now, you need to pay-to-play, just to even get your message to the audience base YOU built over time. Have you noticed that the cost to reach your own fans on Facebook, let alone new prospects, is ever-increasing? 

If we want to take this story one step further, let's remember that you do not own the social media platforms that you post on. Platforms come and go, rules change, and all your hard work building your audience can be gone along with a platform... remember Myspace?

Don't get me wrong, I 100% support engagement and advertising through social media and believe it to be critical in today's marketing environment. We utilize it and offer it as a service to our clients. My point is simply, let's just not put all our efforts into social media and forget about the importance and impact of email marketing.

Email marketing is your most efficient way to reach YOUR audience - all of it, not just those fans some ever-changing social media algorithms determine. WHY? Because you own your list! You do no need to worry about keeping up with what type of messages are being delivered across which social platform, or whether you have enough engagement to warrant your message being delivered to a slightly higher percent of your audience, and you do not need to PAY for each message to be boosted or advertised to reach your audience.

You create your email and send it directly to the inbox of YOUR subscribers. 

So, my number 1 reason why email marketing is so important is because your list is a valuable asset. You own your list (I'm assuming you've grown a consent based list!) and you can market to this list at will. 

Email marketing continues to offer one of the highest ROIs. At $38 ROI per $1 spent, Email Marketing should be at the top of your list! And that's just one reason discussed in this article by Constant Contact's 10 Eye-Opening Email Marketing Stats You Need to Know.  

There are many other reasons why email marketing will continue to be relevant. For example, due to rapidly advancing technologies, email service providers are expanding their abilities to offer improved automation, to incorporate artificial intelligence and more integrations with other systems. And quite simply, email marketing continues to support the nature of business.

Learn more about what's new in Constant Contact email marketing below. 

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About the Author: Simone G has been helping entrepreneurs market their businesses for over 10 years. Besides virtual training and coaching, she conducted hands-on workshops for email marketing and social media to small business owners at her storefront in Pittsburgh, prior to moving to Florida. She is a certified Constant Contact Solution Provider and was recently selected to be 1 of 14 in the country to represent all solution providers at a special workshop. She shares online courses in order to be able to help more entrepreneurs grow their business.