Once upon a time, in the not too distant past, you could market to, engage with and simply update most of your Facebook fans simply by posting an update to your business Facebook page. It was easy and quite a few of your fans even took the time to engage with your post! And... other than your time, it was FREE! 

Seems like a long time ago! We all know that in order to reach any significant portion of your Facebook audience now, you need to pay-to-play, just to even get your message to the audience base YOU built over time. Have you noticed that the cost to reach your own fans on Facebook, let alone new prospects, is ever-increasing? 

If we want to take this story one step further, let's remember that you do not own the social media platforms that you post on. Platforms come and go, rules change, and all your hard work building your audience can be gone along with a platform... remember Myspace?

Don't get me wrong, I 100% support engagement and advertising through...

You have a dream,
Your passion is real.

You love what you do,
You set your own path.

Your gifts you share,
For they are not yours alone.

The risks are minuscule,
Compared to the freedom of your soul.

Challenges are welcomed,
For they are merely stepping stones along the way.

You strive to make a difference,
That only you can make.

You work tirelessly at your task,
For you have lives to change, impacts to be had.

Your greatest compliment is the success of another,
For whatever your role, large or small.

The success of others,
Makes your heart sing.

A difference you make, the ripples will spread.
To what extent outward, only time will tell.

If this rings true, then it must be said,
You have the soul of an entrepreneur.